Katie King: The British AI Expert Changing How Businesses Think
From marketing and business consulting to writing books about artificial intelligence, Katie King has built a career around helping companies understand new technology and put it to work.
Introduction
Katie King is a British artificial intelligence expert, author, business consultant and public speaker. She is the CEO of AI in Business, a UK company that provides AI consulting and training.
Her work focuses on a simple question. How can businesses use AI effectively?
She has spent more than 30 years working in business communications and consulting. Her professional experience includes advising major brands such as Virgin, O2, Orange and Accenture.
But her career goes beyond consulting.
She writes books, speaks at international events and discusses the practical use of artificial intelligence. Her work also covers how AI affects employees, customers and business decisions.
Quick Facts
| Detail | Information |
|---|---|
| Full Name | Katie King |
| Nationality | British |
| Birthplace | United Kingdom |
| Profession | AI expert, author, consultant and speaker |
| Known For | Artificial intelligence in business and marketing |
| Company | AI in Business |
| Position | Chief Executive Officer |
| Professional Experience | More than 30 years |
| Main Fields | AI, marketing, sales and customer experience |
| Location | East Sussex, England |
| First AI Book | Using Artificial Intelligence in Marketing (2019) |
| Second AI Book | AI Strategy for Sales and Marketing (2022) |
| Recent Publication | Second edition of AI Strategy for Sales and Marketing (2025) |
| Public Speaking | International conferences and TEDx events |
| Other Work | AI education and business training |
Early Life and Background
Katie King was born in the United Kingdom.
Her professional story is closely connected with business communication, marketing and technology. She began building her career before artificial intelligence became a common topic in offices.
That matters.
Companies did not always have the tools they use today. Marketing relied heavily on traditional communication methods, customer research and direct business relationships.
As technology changed, the way companies worked changed too.
Her career followed that shift. She gained experience in consulting and business communications before focusing more closely on artificial intelligence.
This gave her a practical view of AI. Rather than treating it as a purely technical subject, she began discussing how companies could use it in their existing work.
Education and Professional Knowledge
Katie King is known for her experience in business consulting, marketing and AI.
Her published professional profiles place strong attention on her work with companies, her books and her speaking career.
She has built knowledge through years of working with business leaders and studying how organisations adopt new tools.
Her professional interests include customer behaviour, marketing decisions, staff training and responsible AI use.
These subjects appear throughout her books and public speaking engagements.
How Her Career Started
Her career began in business communications and consulting.
Over the years, she worked with companies across different industries. These included telecommunications, professional services and consumer businesses.
Some of the organisations named in her publisher biography include Virgin, O2, Orange and Accenture.
Working across different sectors helped her understand a common business problem.
Companies want better results. But new technology does not automatically solve existing problems.
Someone still needs to understand the business, choose the right tools and explain how employees should use them.
That became a major part of her professional work.
As AI started attracting wider business attention, she focused increasingly on its uses in sales, marketing and customer experience.
Becoming CEO of AI in Business
Katie King is the CEO of AI in Business, a company specialising in artificial intelligence consultancy and training.
The company works with organisations that want to understand how AI can fit into their operations.
Its work includes helping business leaders learn about AI applications, consider the effects of new technology and prepare staff for changes in working practices.
The human side matters here.
A business may purchase powerful software. Yet that software brings little benefit if employees cannot use it correctly.
King’s work addresses that problem through education, consulting and practical business discussions.
She also talks about responsible AI adoption.
This includes the need to think about customer trust, data use and the decisions businesses make when introducing automated systems.
Working With Major International Brands
One reason Katie King is known in business circles is her experience with established international companies.
Her publisher identifies several organisations and business leaders she has advised, including:
- Richard Branson and Virgin
- O2
- Orange
- Accenture
- PA Consulting
- Arsenal Football Club
- Harrods
These connections span telecommunications, retail, sport and professional services.
Her career has involved business consulting and communication work across such sectors, rather than working exclusively on AI throughout her professional life.
That distinction is useful.
Her experience in marketing and communication came before much of the present interest in generative AI.
Becoming a Published Author
Writing became another important part of her career.
King has written books that explain how artificial intelligence can affect business operations, especially marketing and customer relationships.
Using Artificial Intelligence in Marketing (2019)
Her first AI book was published by Kogan Page on 3 February 2019.
Its full title is Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge.
The book has 224 pages.
It discusses the use of AI in marketing and considers how businesses can prepare for changes in customer behaviour.
The chapters cover subjects such as personalisation, tourism, banking, retail, education and the ethical questions connected with technology.
The book was published before generative AI tools became part of many people’s daily work.
AI Strategy for Sales and Marketing (2022)
Her next book focused on the relationship between sales, marketing and customer experience.
Rather than looking at marketing alone, it considered how companies could connect different departments through an AI strategy.
The book used business examples and research to discuss practical applications.
It also examined staff development, customer trust and responsible technology use.
Updated Edition Published in 2025
On 3 November 2025, Kogan Page published the second edition of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience.
This edition contains 336 pages.
It includes updated research, business examples and interviews with executives from organisations including L’Oréal, Salesforce and UOB.
The newer edition also discusses generative AI, staff training, customer relationships and AI governance.
This publication is an important part of her recent professional record.
Public Speaking and Media Appearances
Katie King is an international keynote speaker.
She has appeared at business events to discuss how companies can understand and apply artificial intelligence.
Her public speaking work includes TEDx talks.
She has also appeared as a commentator on BBC television and radio.
Her topics regularly include the effect of AI on business operations, employee skills and customer relationships.
She often speaks to business audiences rather than focusing only on technical specialists.
This approach makes her work relevant to company owners, managers and marketing professionals.
Parliamentary and Academic Involvement
Her professional activity reaches beyond companies and conferences.
According to her publisher biography, she has served on the task force for enterprise AI adoption connected with the UK’s All-Party Parliamentary Group.
She has also served as an editorial board member of AI and Ethics, a journal published by Springer Nature.
These roles connect her business experience with wider discussions about the use of artificial intelligence.
AI raises difficult questions.
Businesses must consider accuracy, privacy, trust and the effects of automated decisions.
Her work in these areas reflects an interest in how organisations can use technology responsibly.
Work in AI Education
Education is another part of her professional activity.
King has supported efforts to help people understand artificial intelligence before they enter or advance in the workplace.
This includes the Leaders of Tomorrow programme, associated with AI learning and awareness.
The idea behind such education is straightforward.
Workers need practical knowledge.
AI tools can change how people research information, prepare documents and communicate with customers. People who understand those tools can make more informed choices about their use.
Through her business training and public speaking, King has continued to address the need for AI education.
Career Achievements
Her documented professional achievements include writing books on AI and business, building a consulting career spanning more than three decades, and serving as CEO of AI in Business.
She has advised well-known international organisations.
She has delivered TEDx presentations and spoken at professional events.
Her work has also included BBC commentary, parliamentary task-force participation and an editorial board role with an academic journal.
These achievements show the main direction of her career.
She focuses on helping businesses understand technology and its practical effects.
Her Approach to Artificial Intelligence
A repeated subject in Katie King’s books is the relationship between technology and people.
AI can help companies study information, understand customers and handle repeated tasks.
But it can also create risks.
Poor information may lead to bad decisions. Automated customer services can frustrate people. Businesses must also think carefully about privacy and trust.
Her published work discusses these issues alongside the possible commercial uses of AI.
She encourages businesses to consider their customers, employees and existing needs when making decisions about new technology.
This approach connects her earlier marketing career with her later work in artificial intelligence.
Personal Life
Katie King’s public professional biographies focus mainly on her career.
Her published work establishes her British background and professional base in East Sussex.
Her personal relationships and family circumstances are separate from the work for which she is publicly known.
Her career remains the best-documented part of her life.
What Is She Doing in 2026?
As of the latest verified professional information reviewed in October 2026, Katie King is identified as the CEO of AI in Business.
Her professional work centres on AI consulting, training, writing and public speaking.
Her November 2025 book edition remains a recent publication in her bibliography.
Her established areas of interest include responsible AI adoption, business strategy, employee learning and the relationship between technology and customer experience.
She continues to be recognised through her published business work and professional speaking profile.
Why Her Work Matters
Many companies want to use AI.
Knowing where to start is harder.
A business may understand that artificial intelligence can process information quickly, but it still needs to decide which tasks require automation, which employees need training and how customers will be affected.
Katie King’s professional work addresses those questions.
Her long background in business communications gives her a perspective that connects everyday company problems with newer AI tools.
That is the main thread running through her consulting, speaking and writing.
Final Thought
Katie King has spent decades working with businesses, long before artificial intelligence became a mainstream office topic.
Her career has grown from communication and consulting into AI training, public speaking and publishing.
She is now best known for her work with AI in Business and her books about the use of artificial intelligence in marketing, sales and customer experience.
Her professional story shows how long-term business experience can remain relevant as technology changes.
Frequently Asked Questions
1. Who is Katie King?
Katie King is a British AI expert, author and business consultant. She is the CEO of AI in Business.
2. What is she famous for?
She is known for her work in artificial intelligence, marketing, sales strategy and business training.
3. What company does she lead?
She leads AI in Business, a UK consultancy specialising in artificial intelligence training and advice.
4. What books has she written?
Her books include Using Artificial Intelligence in Marketing and AI Strategy for Sales and Marketing.
5. Where is she based?
Her publisher’s professional biography identifies East Sussex, England, as her base.
6. Has she worked with major companies?
Yes. Her published career information names organisations including Virgin, O2, Orange and Accenture.
7. Has she appeared on television?
Yes. Her professional biographies identify her as a commentator on BBC television and radio.
8. What was her recent book publication?
The second edition of AI Strategy for Sales and Marketing was published by Kogan Page in November 2025.
