Introduction

Gfinity is a UK gaming and technology company best known for its early work in esports. Over time, the business moved away from large esports events and shifted toward gaming media, digital advertising, and AI-related projects. Today, Gfinity operates through areas such as Gfinity Digital Media, Connected IQ, and Yentra.AI, while GfinityEsports.com continues to publish gaming news, guides, reviews, and features.

Quick Facts About Gfinity

Fact	Details
Company	Gfinity plc
Founded	2012
Incorporated	28 September 2012
Headquarters / Registered Office	128 City Road, London, England, EC1V 2NX
Company Number	08232509
Company Status	Active
Public Market	AIM, London Stock Exchange
Share Ticker	GFIN
Main Website	GfinityEsports.com
Main Current Areas	Digital media, advertising technology, AI
Historical Focus	Esports competitions and event production
Current Media Unit	Gfinity Digital Media
AI-related Businesses	Connected IQ and Yentra.AI

Gfinity plc remains an active UK public limited company. Companies House lists it under company number 08232509, with an incorporation date of 28 September 2012 and a registered office at 128 City Road, London. Its shares trade on AIM under the ticker GFIN.

What Is Gfinity?

Search for Gfinity and you may get mixed answers.

One page calls it an esports company. Another describes a gaming publisher. Stock-market pages talk about AI and advertising technology.

All of those descriptions have some history behind them.

But they refer to different periods.

Gfinity began with competitive gaming. For years, the British company ran esports competitions, built tournament systems, worked with gaming brands, opened a dedicated London esports venue, and created the Gfinity Elite Series.

That business changed.

A lot.

Gfinity’s current operation is much more focused on digital publishing, advertising, gaming audiences, Connected IQ, and Yentra.AI than on running major esports competitions.

So, if you remember Gfinity from its arena days, you are remembering the same company. Just an older version of it.

Is Gfinity Still Active in 2026?

Yes.

This is one of the first things worth clearing up because old stories about restructuring can make the situation confusing.

Gfinity plc is still active.

Companies House lists the company as active, and its shares continue to trade on the London Stock Exchange’s AIM market under GFIN. The London Stock Exchange showed Gfinity shares around 0.04 GBX on September 3, 2026, though share prices can change throughout trading.

GfinityEsports.com is active too.

The publication continues to carry gaming content covering news, guides, features, reviews, and other gaming topics. Its own author pages show content published during August 2026.

So no, Gfinity did not simply disappear.

Its business changed shape.

How Gfinity Started

Gfinity was founded during a period when professional esports was attracting much more attention from gaming companies, broadcasters, sponsors, and fans.

Competitive gaming was growing quickly.

Gfinity wanted a piece of it.

Its early model included tournaments, online competition, event production, sponsorship, streaming, ticket sales, publisher work, and its own competitive gaming infrastructure.

The company joined AIM in December 2014.

At the time, Gfinity raised about £3.5 million before expenses, with shares issued at 17p each. Its 2015 financial report described it directly as an esports business.

That period produced some of the company’s best-known projects.

The Gfinity Arena

The Gfinity Arena became a big part of the brand.

In February 2015, Gfinity announced a partnership with Vue to open what it described as the UK’s first dedicated esports arena at Vue Cinema in Fulham Broadway, London.

It had space for more than 600 gaming fans and hosted competitive events in a venue built around live esports viewing.

For the time, this was a bold idea.

Watching esports online was already common. Building a physical venue around regular professional gaming was another move entirely.

Gfinity also staged the G3 event at London’s Copper Box Arena in 2014. The company later reported that almost 4,000 spectators attended, with millions of online views recorded during the event.

This is why older gaming fans may still connect the Gfinity name directly with live esports.

What Was the Gfinity Elite Series?

Then came the Gfinity Elite Series.

Launched in 2017, it was structured around professional esports teams competing in seasonal competitions, with a Challenger Series and player draft feeding talent into the higher-level competition.

The matches were played at Gfinity’s London arena.

Broadcast distribution was a major part of the plan.

Gfinity’s 2017 reporting said the first Elite Series season produced 186 hours of live content and worked with broadcast partners including BBC Three, BT Sport, Eleven Sports, and Twitch. The company reported cumulative viewing above three million for that first season.

For Gfinity, this was peak traditional esports territory.

Big competitions. Live audiences. Broadcasters. Professional teams.

But expensive operations came with it.

Why Did Gfinity Move Away From Esports Events?

This is where the story turns.

Running esports production infrastructure can cost serious money. Staff, technology, venues, event production, broadcasting, tournament systems, and commercial teams all add up.

Gfinity eventually decided parts of that model were no longer workable for the company.

During 2023, it carried out a major restructuring.

Its annual reporting for that period showed large write-downs and impairment costs, while the company shifted attention toward its digital media assets. Gfinity reported about £7.5 million in impairment and asset write-down costs for the year.

The old company was being stripped back.

That meant exiting parts of esports production and technology.

What Happened to Athlos?

Athlos Game Technologies came from Gfinity’s esports technology operations.

Its software had been used to run online tournaments.

But Gfinity said Athlos was costing around £2 million per year to operate, which management considered unsustainable given the company’s financial position.

Gfinity first reduced its ownership and later sold its remaining 27.5% stake in Athlos for £260,000 in November 2023.

It was another clear sign that Gfinity was leaving its old structure behind.

What Happened to Gfinity Esports Solutions?

The company’s remaining Esports Solutions trade and assets were also sold.

Gfinity reported that the sale to Ingenuity Loop Limited involved £15,000 in consideration plus a 15% equity interest in the buyer.

That matters.

People sometimes see these disposals and assume Gfinity itself closed.

It did not.

The company sold or exited parts of its old esports model while keeping other businesses running.

What Is Gfinity Digital Media?

Gfinity Digital Media, often shortened to GDM, became the main surviving media operation.

This side of the company runs gaming and entertainment websites and related social channels.

Its income can come from areas such as:

• display advertising;
• video advertising;
• sponsored content;
• brand campaigns;
• social media campaigns;
• affiliate links;
• e-commerce referrals.

Gfinity’s current advertising page says GDM consists of eight websites and more than 50 social media channels.

The same page claims a monthly reach of about 14 million gamers, plus a social reach above 40 million from a follower base of 7.5 million. These are Gfinity’s own commercial audience figures, so they should be read as company-reported numbers rather than independent audience measurements.

What Is GfinityEsports.com?

GfinityEsports.com is the company’s best-known consumer website.

Funny enough, the name can now be slightly misleading.

The site still covers esports, but its content is much broader than professional competition.

Readers can find gaming news, reviews, guides, features, tech-related stories, and content around major game franchises.

Gfinity says the website originally started as a community platform where competitive gamers could play and compete.

It moved into content publishing for those gaming communities in 2019.

Nowadays, it looks much more like a broad gaming publication than an esports league website.

What Games Does Gfinity Cover?

The site’s current navigation and commercial pages point toward topics such as:

• Call of Duty
• Fortnite
• Pokémon
• Grand Theft Auto
• Battlefield
• Roblox
• esports
• PC gaming
• console gaming
• mobile gaming
• gaming technology

Coverage changes with releases and reader interest.

That is normal for a gaming publication.

The main point is simple: Gfinity Esports no longer publishes only esports stories.

Gaming is the bigger umbrella.

Is Gfinity Esports a Legit Website?

Yes, it is a real gaming publication connected to the publicly traded Gfinity plc.

The site publishes an editorial policy explaining its approach to editing, reviews, sourcing, corrections, sponsorship, affiliate advertising, and conflicts of interest.

Gfinity says articles go through internal editorial review before publication, while some news stories may receive extra fact-checking.

The company is also open about commercial content.

Sponsored articles may appear on the site, and Gfinity says affiliate links can generate a commission if a reader buys something through a linked retailer.

That disclosure matters.

Editorial and paid content are not exactly the same thing.

Gfinity says sponsored or commercial material is labeled according to its policy.

Can Writers Contribute to Gfinity?

Gfinity currently has a Write for Us page.

It accepts pitches in areas such as:

• reviews;
• previews and impressions;
• opinion pieces;
• features;
• news and reporting.

The site asks writers to send pitches rather than completed articles and says experience or portfolio examples can help when pitching.

That may be useful for freelance gaming writers looking for publication opportunities.

Gfinity’s Shift Toward AI

Now things get less familiar.

Gfinity has started building part of its business around AI-related products and services.

Two names matter here:

Connected IQ and Yentra.AI.

These businesses are very different from running an esports tournament.

What Is Connected IQ?

Connected IQ, or CIQ, is linked to contextual advertising for video.

Gfinity is commercialising the technology under an exclusive licence agreement with 0M Technology Solutions Ltd.

The idea is to analyze video content and help advertising buyers place ads based on the context of what is being watched.

Connected TV and online video are key target areas.

Gfinity reported in May 2025 that CIQ had received its first revenue in April 2025 from campaigns and that discussions were taking place with advertising agencies.

By its half-year results published in March 2026, Gfinity said Connected IQ had started generating commercial revenue and was working with brands and agencies.

That is early progress.

It is not proof of a huge established ad-tech business yet.

What Is Yentra.AI?

Yentra.AI Limited is another part of Gfinity’s newer strategy.

Companies House records show Gfinity plc controls more than 50% but less than 75% of Yentra.AI’s shares and voting rights.

Yentra now describes its work around sovereign AI, including AI systems that can run inside an organisation’s own infrastructure rather than depending fully on external systems. Its website promotes on-premise deployment, data residency, and options for isolated infrastructure.

By June 2026, Gfinity said Yentra had completed a minimum viable product and entered into a memorandum of understanding with a UK university for a Business School pilot.

Again, keep expectations grounded.

A pilot and an MVP show activity.

They do not guarantee large future sales.

How Is Gfinity Performing Financially?

This is where readers should separate the brand story from the numbers.

For the year ended 30 June 2025, Gfinity reported:

• revenue of £860,580;
• gross profit of £143,662;
• administrative expenses of £664,449;
• an operating loss of £520,787;
• a loss for the year of £782,733.

Those numbers show a small business that was still losing money at group level.

The next half-year looked somewhat better.

For the six months ended 31 December 2025, reported on 23 March 2026, Gfinity said:

• revenue rose 8% to £421,381;
• gross profit increased to £161,940;
• gross margin reached 38.4%;
• administrative expenses fell to £382,022;
• operating loss narrowed to £220,082;
• cash stood at £430,788.

The company also said Gfinity Digital Media had returned to consistent profitability during the period. The full group was still loss-making.

That’s an important difference.

One division doing better does not mean the whole public company has reached profit.

Gfinity and Falling Website Traffic

Gfinity has faced another tough issue: web traffic.

The company reported 77,380,248 sessions across its digital media websites during FY2025, down from 158,619,404 in the previous year.

That is a drop of about 51%.

Management linked pressure on web publishing to changes in Google search, AI-generated answers, and competition from platforms such as YouTube and X.

This problem is bigger than Gfinity.

Many publishers now have to fight harder for clicks that once arrived directly through traditional search results.

For Gfinity, the effect is especially relevant because web traffic feeds advertising and affiliate income.

Gfinity’s June 2026 Fundraising

Gfinity raised more money in June 2026.

On 17 June 2026, the company announced a £250,000 subscription at 0.035p per new ordinary share.

That involved issuing 714,285,714 new shares.

After admission, Gfinity said its issued share capital would total 5,936,308,108 ordinary shares with voting rights.

The company said the money would support Connected IQ commercial work and general working capital.

This tells investors two things.

Gfinity can still raise funding.

But issuing so many new shares can dilute existing shareholders.

How Much Is Gfinity Worth?

Gfinity is a very small listed company by stock-market standards.

London Stock Exchange data on September 2, 2026 showed an instrument market capitalisation of roughly £2.26 million, with the share price around 0.04 GBX.

That number can change quickly.

Share prices move.

Market value moves with them.

Still, it puts Gfinity firmly in micro-cap territory rather than anywhere close to the scale of the largest gaming publishers or media companies.

Is Gfinity Still an Esports Company?

Not in the old sense.

This is probably the best way to think about it.

Old Gfinity: esports tournaments, leagues, live production, arena events, competitive gaming technology.

Current Gfinity: gaming media, advertising, affiliate publishing, Connected IQ, and Yentra.AI.

The esports history still matters because it explains the brand name and its position in gaming.

But calling Gfinity only an esports event company in 2026 would leave out much of its current business.

What Are the Main Risks Around Gfinity?

Gfinity has real operating assets, active websites, an AIM listing, and new technology projects.

The risks are real too.

The group has reported losses.

Digital publishing traffic has dropped heavily.

Funding through new shares has increased the share count.

Connected IQ is still in an early commercial stage.

Yentra.AI is also young.

And Gfinity is a tiny listed company, which means its shares can move sharply.

Anyone researching Gfinity as an investment should read the latest regulatory announcements, audited accounts, share issuance notices, and company filings rather than relying only on gaming articles or old esports coverage.

Why Does Gfinity Still Get Attention?

Part of it is history.

The company helped put on major British esports events before the sector became as familiar as it is now.

It had a dedicated arena.

It ran the Elite Series.

It worked with mainstream broadcasters.

Then it changed direction almost completely.

That makes Gfinity an unusual company to follow.

A person who discovered it in 2017 and another person finding it in 2026 could easily think they were reading about two separate businesses.

They aren’t.

It is the same public company after years of restructuring, disposals, media growth, cost cuts, and new technology bets.

Final Thought

Gfinity has lived several business lives.

It began with competitive gaming, became closely linked with British esports, built an arena, created professional competitions, and worked with major broadcasters.

That version became too expensive to keep running.

So the company changed.

Gfinity Digital Media now carries much of the established gaming business, while Connected IQ and Yentra.AI represent newer attempts to build revenue outside traditional gaming publishing.

The latest numbers show some improvement in revenue and margins, but the group was still reporting a loss in its most recent half-year results.

That makes Gfinity interesting, but not simple.

For readers, GfinityEsports.com is an active gaming publication with a clear corporate owner and published editorial rules.

For business watchers, Gfinity plc is now a small AIM-listed media and technology company trying to build a sustainable business after leaving much of its old esports operation behind.

Two sides.

Same Gfinity.

Frequently Asked Questions About Gfinity

What is Gfinity?

Gfinity is a UK public company with roots in esports. Its current activities include gaming media through Gfinity Digital Media, contextual advertising technology through Connected IQ, and AI work through Yentra.AI.

Is Gfinity still active?

Yes. Companies House lists Gfinity plc as active, and GFIN shares continue to trade on AIM.

Is Gfinity an esports company?

Gfinity has a major esports history, but its current business is broader. Digital publishing, advertising technology, and AI now make up key parts of the company.

What is Gfinity Esports?

Gfinity Esports is the gaming publication at GfinityEsports.com. It publishes gaming news, reviews, guides, features, and selected esports content.

Is Gfinity Esports legit?

Yes. GfinityEsports.com is owned by Gfinity plc, an active UK public company. The website publishes its editorial, review, sponsored-content, affiliate, and correction policies.

Who owns Gfinity?

Gfinity plc is a publicly traded company, so ownership is spread among shareholders. Its shares trade on AIM under the ticker GFIN.

What is Gfinity Digital Media?

Gfinity Digital Media is Gfinity’s network of gaming and entertainment websites and social channels. It earns money through areas such as advertising, commercial campaigns, sponsored content, and affiliate activity.

What happened to the Gfinity Arena?

The Gfinity Arena was part of the company’s earlier esports business in London. Gfinity later restructured and moved away from the event-heavy business model that made the arena central to its operations.

What was the Gfinity Elite Series?

The Gfinity Elite Series was a professional esports competition launched in 2017. Its first season was distributed through partners including BBC Three, BT Sport, Eleven Sports, and Twitch.

What is Connected IQ?

Connected IQ is contextual advertising technology that Gfinity is commercialising under a licence. It is aimed mainly at connected TV and online video advertising.

What is Yentra.AI?

Yentra.AI is a Gfinity-controlled company working on AI products and services, including systems intended to run within an organisation’s own infrastructure.

Is Gfinity profitable?

The full Gfinity group was still loss-making in its latest reported half-year period. Revenue and gross profit improved, while the operating loss narrowed to £220,082 for the six months ended 31 December 2025.

What is Gfinity’s stock ticker?

Gfinity trades on AIM under the ticker GFIN.

How many Gfinity shares are there?

Following its June 2026 share issue, Gfinity said it would have 5,936,308,108 ordinary shares with voting rights.

Is Gfinity a large company?

No. London Stock Exchange data in early September 2026 showed a market value of roughly £2.26 million, placing it in very small micro-cap territory. Market values change with the share price.

Does Gfinity publish sponsored content?

Yes. Gfinity publishes sponsored and commercial content and uses affiliate links. Its editorial policy explains how these formats are disclosed.

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